Seeing random gold Notes all over Instagram? Here’s why.

Instagram has added a shoutout to gold medals in an Easter egg to one of its newest features in honor of the 2024 Paris Olympics.
The Meta-owned social media platform says any mention of a variety of Olympic-related words will turn Notes gold in an announcement this week, just as the Games are starting to wrap up. Notes are a relatively new feature from Instagram, which gives the option for users to leave notes directly on Reels or feed posts.
The words (and some emojis) that will turn Notes gold on Instagram include the following:
In the new update that rolled out in July, users can now share Notes on posts from friends or brands, reacting in real time and see reactions from others when scrolling. The feature previously appeared at the top of the inbox or profile picture.
Instagram is owned by Meta, who also owns Facebook and WhatsApp.
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Here’s how to use the new Notes feature:
In addition to some Notes going gold, Instagram also announced that users can now add up to 20 pieces of content (as opposed to the previous 10) to feed carousel posts, doubling the amount of pictures and videos that can be shared at once.
Contributing: Felecia Wellington Radel, USA TODAY.